About Us
A Beacon of Hope in Rural New Mexico
A Legacy of Compassionate Care in the Heart of the SouthwestThe Heart of Our Mission
In the vast expanse of rural New Mexico, where the nearest specialist might be hours away and the challenges of daily life can feel overwhelming, Sunrise Clinics stands as a testament to what healthcare can be when it's rooted in genuine care and unwavering commitment. Their mission statement reflects a profound promise: "provide exceptional care without exception to every patient every time.”
This isn't just corporate language printed on a wall. It's a living, breathing commitment that recognizes something fundamental about human dignity—that everyone, regardless of their circumstances, deserves compassionate, comprehensive healthcare. At Sunrise Clinics, they believe that healthcare is not a privilege to be earned, but a right to be honored, serving everyone regardless of their ability to pay.
A Tapestry of Services Woven with Care
For over three decades, Sunrise Clinics has been weaving together a comprehensive tapestry of services that address not just the body, but the whole person. Their integrated approach combines primary medical care with behavioral health services, recognizing that true healing often requires attention to both physical ailments and emotional well-being.
Their services extend far beyond the traditional doctor's visit. They provide women's health services, addiction and substance abuse treatment, family therapy, behavioral health services, and even school-based behavioral health programs. In communities where resources are scarce and needs are great, Sunrise Clinics has become a lifeline, offering everything from routine immunizations to complex medication management, from individual counseling to comprehensive family support services.
The Ripple Effect of Rural Healthcare
The impact of Sunrise Clinics extends far beyond the walls of their facilities in Santa Rosa, Tucumcari, Las Vegas, and Raton. In rural communities, a healthcare clinic isn't just a medical facility—it's an anchor that helps keep families rooted in the communities they love. When young people know they can receive quality healthcare close to home, when parents don't have to choose between a day's wages and their child's medical needs, when seniors can age with dignity in familiar surroundings—this is the profound social impact that Sunrise Clinics creates every day.
Their recent expansion into school-based behavioral health services represents an investment in the future itself. By providing mental health support directly in schools across Guadalupe, Mora, San Miguel, and Torrance Counties, they're not just treating symptoms—they're nurturing resilience, hope, and the potential for entire generations to thrive.
A Day in the Life:
Where Medicine Meets Humanity
For a provider at Sunrise Clinics, each day begins with the sunrise over the New Mexico landscape and a commitment to serve whoever walks through their doors. From 8:00 AM to 5:00 PM, these dedicated professionals weave together medical expertise with genuine human connection. They might start the morning treating a diabetic patient who's been struggling with medication costs, transition to providing therapy for a teenager dealing with anxiety, and end the day with a family medicine consultation that addresses not just symptoms, but the social determinants of health that affect entire families.
These providers don't just treat medical conditions—they hold space for worry, celebrate small victories, and often serve as the bridge between despair and hope. In rural settings, they become family practitioners in the truest sense, caring for multiple generations and witnessing the full arc of human experience.
The Story of Dr. Randall Brown: Coming Home to Serve
At the heart of Sunrise Clinics' story is Dr. Randall Brown, whose journey embodies the very best of rural healthcare commitment. A native son of Santa Rosa, Dr. Brown represents something increasingly rare in medicine—a physician who chose to return home after his training to serve the community that shaped him.
After graduating from the University of New Mexico Medical School in 1992, Dr. Brown made a decision that would define not just his career, but the health and well-being of countless families. He came home in 1993, and for over 30 years, has been a steady presence in his community's healthcare landscape. Now serving as Chief Executive Officer at Sunrise Clinics, he has become more than a doctor—he's a mentor, recruiting other physicians to serve rural communities and training the next generation through his role as a preceptor for UNM's family medicine program.
Dr. Brown's story reflects the profound truth that the best healthcare often comes from those who understand not just medicine, but the unique rhythms, challenges, and strengths of the communities they serve.
Facing Tomorrow's Challenges with Courage
The path ahead for Sunrise Clinics, like all rural healthcare providers, is not without its challenges. The statistics are sobering—96% of rural counties in New Mexico face primary care physician shortages. The financial constraints are real, the geographic isolation is challenging, and the workforce shortages continue to intensify.
Yet even as they face these headwinds, Sunrise Clinics continues to innovate and adapt. They're embracing telehealth technologies to extend their reach, building interprofessional care teams to maximize their impact, and securing funding for new programs that address emerging community needs. Their recent state funding for expanded primary care services represents not just financial support, but recognition of their vital role in New Mexico's healthcare ecosystem.
A Beacon Worth Celebrating
In a healthcare landscape often dominated by corporate interests and profit margins, Sunrise Clinics represents something increasingly precious—healthcare delivered with soul, sustained by commitment, and guided by the fundamental belief that every person deserves dignity, respect, and excellent care.
Their worthiness for recognition through awards like the Piñon Award lies not just in their clinical excellence or their innovative programs, but in their embodiment of what healthcare can be when it's rooted in community, sustained by compassion, and delivered with an understanding that healing encompasses far more than medical treatment.
Sunrise Clinics doesn't just provide healthcare—they nurture hope, sustain communities, and remind us all that at its best, medicine is an act of love made practical through skill, dedication, and an unwavering commitment to serve.
In the high desert of New Mexico, where sunrises paint the sky with promise each morning, Sunrise Clinics continues to be a beacon of light, proof that exceptional healthcare and genuine compassion can not only coexist but thrive together, creating something beautiful and sustaining for all who are blessed to be touched by their care.