Code of Conduct

At Sunrise Clinics we all remain committed to working together to better serve the people of New Mexico. Our Mission is to provide exceptional care, without exception, every patient, every time.

As your CEO, I firmly believe that the key to maintaining our success lies in our devotion to ethical behavior at all times, under all circumstances in all our actions. Only then may we pass on to future generations a legacy of honor and achievement.

In most situations, making ethical decisions is easy. By asking yourself some simple questions, such as the ones listed below, you can make good choices. Here is the CODE.

  • Is it ethical?
  • Is it legal?
  • Does it comply with Sunrise Clinics’ policies?
  • Would you feel good if your decision were reported in the media or communicated to management? Your peers? Your family?

If you answer “yes” to all of these questions, then the decision is probably appropriate. If you’re not sure, there are internal resources available to help you. Please contact me or your direct supervisor for help.
Speak up if you see or suspect activity that violates the Code. It may seem easier to say nothing, but taking no action can have serious consequences.
As you read the Code, keep in mind that it applies to every member of the Sunrise Clinics community. That means that every person, regardless of his or her position, is held to the same standards. Each person who does not follow this Code is subject to the same consequences. Our communities deserve the very best from us. We can make our organization a better place to work, a better place to learn, and a better place to receive care by acting ethically in every decision, every day.

Randal Brown MD CEO
Sunrise Clinics